Lifestyle Notes - Anton Yeremenko

We are excited to introduce our new column — Lifestyle Notes. In it, we will introduce you to interesting people from various fields and their lifestyle.

The hero of the new issue is Anton Yeremenko. Anton is a PR specialist living in Kyiv, working with Ukrainian fashion brands, and collecting perfumes. We spoke with him about the city, his work, and lifestyle to discover what inspires him and shapes his personal aesthetic.

What does your ideal morning look like when you're not in a hurry?

Training at seven in the morning, followed by breakfast, a bath, and morning rituals with pleasant music. After that, it's time to start the day and tackle the planned tasks.

What scent do you associate with comfort?

The smell of morning coffee at home. Every morning, when I wake up, my boyfriend makes coffee. That aroma in the morning is the coziest.

What clothing makes it easiest for you to be yourself?

The kind that matches my mood on any given day. I love experimenting with style, and I choose outfits depending on how I feel.

What is your favorite place in Kyiv?

I love Slava Park. It's nice to walk there, with a beautiful view of the left bank, and there are many cool places around. For example, after a walk, you can go to read at the Sense bookstore on Mykilskiy Lane. Or take a stroll and have lunch near Arsenalna.

What city noise is the most pleasant background for you?

I think the sound of a highway. Kyiv is a lazy but very dynamic city. There's always someone on the move, so working with the sounds of the avenue or highway feels quite natural. It also gives me an inner energy to keep up with that rhythm.

What scent do you associate with Kyiv?

For some reason, I think of the time when the linden trees are in bloom. When the evenings in June are warm, and you can walk under the lindens that smell wonderfully sweet, it's a magical time in Kyiv. Plus, the linden blossoms can be picked for tea.

What work experience has left the most lasting impression on you?

Probably the interview with Karl Lagerfeld, after the Fendi show in Milan. It was unforgettable. Our team was the last to interview him, and we waited for three hours. After that, we were allowed to stay and film as Karl and his team watched the show on the big screen. It was truly a special moment.

I work in PR, and this might sound strange, but I stand for honesty in communication in the broadest sense of the word. Honesty within the team, honesty between the brand and its audience, and honesty in the professional environment.

What inspires you in those moments when work feels routine or challenging?

Whenever there’s a crisis at work, I always watch the movie *Love and Other Disasters*. It always inspires me, lifts my mood, and gives me the strength to keep going.